Visual identity plays
an important role in shaping the image of the University
of Oklahoma Athletics Department. All uses of the OU
marks must be approved by the appropriate area within
the OU Athletics Department.
For media use, please consult the OU Athletics Media
Relations office. For advertising and promotion, please
coordinate with Sooner Sports Properties. OU utilizes
the Collegiate Licensing Company (CLC) to administer
its licensing
program.
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Guidelines |
The official colors for the University of Oklahoma
are crimson and cream. White is an acceptable alternative
for cream and more commonly used.
In print materials,
the official crimson is PMS 201. The RGB for crimson
is 167, 0, 29. The CMYK for crimson is 0,
100, 65, 34. On the web, the hexadecimal
designation for OU crimson is 990000.
The name of the institution is the University
of Oklahoma. The designation "Oklahoma University" is
incorrect . The initials OU may be used as
a secondary reference.
The official nickname of OU athletics teams is the
Oklahoma Sooners. To use as an adjective, the nickname
becomes singular: "Sooner Football", not "Sooners
Football".
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Retired
Logos |
These past OU logos have been retired. Please
contact the OU Licensing Department at (405) 325-8547
to provide information on current use.
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Questions? |
A trademark licensing program gives the
University control over its logos and marks, thus,
ensuring the quality and consistency of all of the
University's merchandise. Please view OU
Licensing online or call (405) 325-7811.
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Collegiate Licensing Company
290 Interstate North Circle, Suite 200
Atlanta, GA 30339
Phone: (770) 956-0520
Online at CLC.com |
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