Oklahoma Sooners
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Licensing
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This page is designed to assist those who wish to learn more about the Office of Trademark Licensing and to explain the licensing process. Currently, the University offers a variety of licenses: crafters, restricted, campus/local and standard. The Office of Trademark Licensing, in cooperation with the Collegiate Licensing Company (CLC), administers the licensing program.
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Frequently Asked Questions |
What qualifies as a trademark?
Any mark, logo, symbol, nickname, letter(s), word(s) or combination of these that can be associated with the University qualifies as a trademark.
Why have a licensing program?
A trademark licensing program gives the University control over its logos and marks, thus, ensuring the quality and consistency of all of the University's merchandise. It also enables the University to generate revenue from the sale of merchandise bearing its logos and marks. The revenue is used to support and enhance many programs campus wide. Outside of the University, the trademark licensing program creates a cooperative and positive working relationship with the manufacturers and retailers who work with the University.
What products can be licensed?
Students, alumni and fans generate many great ideas for new University products. Products will be considered and must be approved by the University's Office of Trademark Licensing. No products will be licensed without the approval of the Office of Trademark Licensing. This ensures all products associated with the University are of high quality and good taste and ensures the non-approval of potentially hazardous items.
Who needs a license?
Anyone wishing to use the marks, logos and symbols of the University must obtain a license.
What if you do not get a license?
All products must be approved by the University's Office of Trademark Licensing. Failure to obtain a license or approval from the University's Office of Trademark Licensing would be grounds for the seizure of all non-approved merchandise bearing the University's marks. It also could result in jail time and numerous fines if convicted.
Can an alumni or student group sell products using the University's marks as a fundraiser?
Before contacting local manufacturers regarding new products, designs, or an idea for a fundraiser, be sure to check with the University's Office of Trademark Licensing. They will be able to identify local manufacturers to produce the items, saving everyone time and effort.
What about using the University's name or logo on a website?
Every use of the University's trademarks requires permission from the Office of Trademark Licensing. The World Wide Web has made it easy for alumni, fans and supporters to build web pages with the University's name and logos, and the University appreciates this support. However, federal trademark laws require that the University control it's name and marks; therefore, the University must be very selective in granting permission in these and all instances. For more information, contact the University's Office of Trademark Licensing.
How can I obtain a license application?
Organizations outside the University of Oklahoma who wish to obtain a license to produce merchandise must submit a license application. This application informs the University of how its marks will be used, what type of product the applicant makes, how the University is going to be represented, etc. Applications can be obtained by contacting:
The Collegiate Licensing Company
290 Interstate North, Suite 200, Atlanta, GA 30339
(770) 956-0520 - Phone | (770) 955-4491 - Fax
OU organizations (student organizations, Greek organizations, etc.) can submit a licensing application online:
Online OU Athletics Licensing Trademark Form
If you have interest in creating hand-made crafts using the University's registered marks and symbols, the University has established a craft program that will provide you with an opportunity to use your creativity, while still allowing the University to maintain the integrity of its brand.
What are the registered marks of the University of Oklahoma?
For a complete overview of the University of Oklahoma's registered marks, please view the Official Style Guide.
When am I able to use the trademarks of the University of Oklahoma?
Any trademark which identifies or is associated with the University of Oklahoma may not be used without prior written permission from the University's Office of Trademark Licensing.
What is the Collegiate Licensing Company?
The Collegiate Licensing Company is the licensing representative for the University. As the University's representative, CLC is responsible for administering the licensing program, including processing applications, collecting royalties, enforcing trademarks and pursuing new market opportunities for the University.
Who is licensed with the University?
Either the University's Office of Trademark Licensing or CLC can provide a list of current licensees for the University's merchandise. It is typically much easier to work with an established University licensee than to try and license a new product or idea. Both the University and CLC can provide you with information on the products produced by all licensees so you can match your needs with the right company. The "Officially Licensed Collegiate Products" label signifies merchandise has passed the standards of quality set forth by the University and a portion of the purchase is returned to the University.
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