Mossman Prophecies No. 001
July 2, 2007
Jason Matheson is a smart man, or so I thought.
As it should, the face of University of Oklahoma
Athletics belongs to high-profile coaches and student-athletes.
Behind those individuals are dozens of anonymous yet
indispensable employees like Matheson, our director
of internet services.
He has taken SoonerSports.com and made it the envy
of other collegiate web sites. Even now you are seeing
the latest redesign of this site, the most recent brainchild
of a true web master. Matheson's creativity and passion
for OU Athletics are above reproach.
Sad to say, his intelligence is not.
You see, as part of the redesign, Matheson asked
if I would be interested in writing a periodic column.
It is not an unprecedented move. Other sports information
practitioners write columns on web sites.
It's just that Matheson is 10 kinds of meticulous
when it comes to this site. For him to give me a sliver
of it is akin to Michelangelo handing over his touch-up
brush to a kindergartner.
Not only that, but among the other pens on this
site is that of Sherri Coale. It takes all of about
two paragraphs to discern her background as an English
instructor. ESPN likes her diary so much that it reposts
it to the nation's most popular sports-based site.
I might as well be challenging Adrian Peterson in
the 40-yard dash.
If not for the fact that I have to face up to Peterson's
head coach occasionally, I'd flee from this invitation.
Unfortunately, I work somewhat routinely with that
man whose most famous utterance was, "There will
be no excuses." Shrinking away is not an option.
In that spirit, we will grudgingly give the column
In all seriousness, we hope to lend some perspective
to a topic that is fraught with speculation. When it
comes to college sports, and Sooner sports in particular,
there is no shortage of opinion. Some of it is informed.
For the most part, this space will be designated
for perspective and clarification. There will be opportunities
to write about interesting people and events, too,
but the avenue for providing greater insight into the
athletics department and intercollegiate sports is
what excites me most.
In the end, our hope is that you'll feel a little
closer to the Sooner program and a little more informed
when it comes to the realm in which we work, compete
If you like the column, tell the women's basketball
coach that she has some journalistic competition. If
you don't, take it up with that dummy Matheson. It
was his idea.
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Kenny Mossman, Associate Athletics Director for
Communications, provides his perspective on OU Athletics
in his regular column on SoonerSports.com. View the