New truck and trailer combination makes its first appearance for OU at Cotton Bowl.
ARLINGTON, Texas --
University of Oklahoma fans attending tonight's AT&T Cotton Bowl Classic will get their first look at new, specially-branded vehicles that will enhance the visibility of OU Athletics and help bring the Sooner experience to fans across the country as part of OU's expanded community outreach efforts.
Fans will be able to check out a new, 12-foot interactive mobile marketing trailer that features a 60-inch flat screen with a sophisticated sound system and video games. The trailer also travels with multiple Sooner inflatables and games. In addition, a fully-decaled OU truck and trailer combination dubbed "Schooner One" is on display. This unit is utilized to transport the Sooner Schooner and ponies to bowl games, the Red River Rivalry and other special events.
"Enhancing our community relations and mobile marketing efforts has been a key component to reaching and giving back to our great Sooner fans in Oklahoma and around the country," said OU assistant athletics director for marketing Charlie Taylor. "With the Sooner Jr. program in schools around Oklahoma, we will continue to grow our outreach by bringing the Sooner Brand to our fans and say `thank you' for all they do for our student-athletes, our athletic programs and the University."
Since the inception of OU's community outreach program in June 2012, over 75,000 fans have witnessed 36 different appearances across the state of Oklahoma as part of OU's mobile marketing campaign that often include participation from mascots, spirit and pom squads. Highlights have included trips to the Oklahoma State Fair, Clinton Rodeo Days, the Rush Springs Watermelon Festival, the Pryor Holiday Parade and the Norman Holiday Parade.
The Sooners' new 40-foot, custom-built trailer for the Sooner Schooner and ponies will be parked outside the AT&T Plaza of Cowboys Stadium today. This unique unit is fully wrapped in Oklahoma regalia and was donated by the Hart family and Hart Trailers, which was established in 1968 and is still owned and operated by the Anthony & Kay Hart family. Hart Trailers is based in Chickasha, Okla., and are long-time supporters of the OU Athletics. For more information, please visit harttrailer.com
OU Athletics would also like to recognize the John Vance Auto Group for the use of the one-ton truck equipped with dual rear wheels to pull the trailer. John Vance Auto Group has served the Oklahoma City metro area for over 25 years and carries 11 domestic vehicle lines. For more information on the John Vance Auto Group based in Guthrie, Okla., please visit vanceautogroup.com
In addition to checking out the new Sooners' vehicles, Oklahoma fans are encouraged to enjoy several special events on the AT&T Plaza at Cowboys Stadium prior to the game. The AT&T Plaza is located on the Southwest side of the stadium and can be accessed via Entry G, Entry H or Entry J. The AT&T Plaza will open to fans at 3 p.m. with Heisman Trophy winner Billy Sims signing autographs from 4-5 p.m. A pep rally featuring the OU Spirit Squads, as well as Boomer and Sooner, will be conducted from 5-5:30 p.m. Kickoff for tonight's game is slated for 7 p.m.
To request an appearance or for more information on OU's community outreach efforts, please email Meaghan Brooks at meaghanbrooks@OU.edu