In an effort to more equitably serve Sooner Club members, a system was developed and implemented in 1995 to determine rankings for season ticket placement and acquiring tickets to high-demand events like the annual Red River Showdown, away games, postseason tournaments and championships, bowl games and other special events.
The Priority Point System is also used to allocate Sooner Club benefits like priority parking for Football and Men’s and Women’s Basketball. Priority Points are calculated in April. Visit your online account to find out how many Priority Points you have.
Priority Points are broken down into the following categories:
All Sooner Club donations received in a current giving year are awarded three (3) priority points for every $100 received. Please note that priority points are awarded only when donations are received.
All priority points for Sooner Club donations received since the inception of the Priority Point System in 1995 appear in this category. Past gifts are awarded one (1) point for every $100 received. These points accumulate year after year and recognize the long-term financial commitment of our donors.
At the conclusion of the 2002-03 academic year, OU recognized its long-term season ticket holders with a one-time addition to their priority point total. A scale was developed and a priority point deposit was made to Sooner Club accounts based on a patron’s consecutive years of purchasing season tickets. Each account was analyzed and once it was determined which sport had the longest consecutive season ticket purchase, the addition was made.
Beginning with the 2003-04 academic year, season ticket holders have been awarded one (1) priority point for every sport in which they purchase a season ticket. For example, if a patron had season tickets for football, women’s basketball and baseball, they would earn a total of three (3) priority points. Please note, one (1) priority point for every sport, not every ticket.
To reward our faithful supporters, season ticket holders earn priority points based upon their attendance at sports for which they hold season tickets. Sooner Loyalty Points are earned based upon the percentage of events attended over the course of each season. For example, if a football season ticket holder has four tickets and there are six games, all 24 tickets must be used to gain four points. These attendance points are earned regardless of who uses your tickets, if they are sold on Ticket Marketplace, or shared online via Ticket Sharing and used for entry to the event. At the conclusion of each season, your account will be credited with the appropriate number of priority points based upon the following scale:
Every Sooner Club member has the opportunity to make financial contributions and commitments specifically directed toward OU’s capital and scholarship needs. The Sooner Club awards one (1) point for every $100 given or pledged toward an Athletics Department capital or scholarship endowment gift.
Several sports at the University of Oklahoma have their own booster clubs. These clubs exist to provide financial support that directly benefits the specified program. One (1) point for every $100 contributed is awarded for booster club giving. Points are recorded in the Past Years’ Donation Points category.
As the oldest and most prestigious sport booster program in the country, the Touchdown Club is in a class of its own. For Sooner Club members who maintain an annual membership in the Touchdown Club, 2.5 priority points are recorded in this category.