Athletics Communications
By Athletics Communications
University of Oklahoma
MAY 20, 2013

OU Licensing

OU Licensing | Prospective Licensees | Campus Departments | Student Organizations | Current Licensees | Crafters | Photo/Video Licensing | Retailers | Fans | FAQs

Founded in 1890, the University of Oklahoma is known and recognized throughout the United States and around the world. To maintain the University's respected reputation, it is critical that entities representing OU and its image do so consistently and with integrity.
View all University of Oklahoma trademarks
OU's Office of Trademark Licensing is an extension of OU's overall branding efforts and serves four primary purposes:

  • Promote OU through licensed products and other licensing arrangements.
  • Preserve OU's history by protecting historically significant and important trademarks.
  • Protect OU's image and reputation through trademark usage and ensure that the only entities using our trademarks for commercial purposes have the legal right to do so.
  • Profit from the sale of officially licensed merchandise and other licensing agreements, which funds various athletic and academic programs.

We appreciate your interest in OU's licensing program and invite you to browse our site to learn more.



Sooner Sports Properties, LLC, is the multimedia rights holder for athletics at the University of Oklahoma.
Sooner Sports Properties is a joint venture of Learfield Communications and Tyler Media, LLC.


Sooner Sports Powered by FOX Sports is a multi-platform network that provides distribution of 1,000+ hours of Sooner sports programming annually on a variety of FOX Sports outlets, including FOX Sports Oklahoma, FOX Sports Southwest, and FOX College Sports.