Athletics Communications
By Athletics Communications
University of Oklahoma
MAY 20, 2013

Digital Style Guide


Use the elements below to add extra information and dress up your stories consistently with Oklahoma's digital styles.

Copy a specific element from the bottom up using X1 to X2 and paste into the MCE editor (just remember to delete the X's).

Please refer any questions to the Director of Digital Media.


Event Preview / Scoreboard

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Sept. 5 | 6 p.m. CT | Norman, Okla.
13 Akron
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10 Oklahoma
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Opponent Logos

bayloriowa_statekansaskansas stateoklahomaoklahoma statetexas christiantexastexas techwest virginia

Right-click and "Copy images address" to use one of the logo boxes above. More opponent logos

Generally, you can replace the name.jpg with your opponent name. If it is two words, e.g. Iowa State, use an underscore. Please report any missing logos to the Director of Digital Media.


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The University of Oklahoma Athletics Department inspires champions today and prepares leaders for tomorrow by providing an excellent environment to enable student-athletes to achieve their highest academic, athletic and personal aspirations.

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Our coaches and staff are committed to making this mission statement a reality in all of our endeavors. Our student-athletes only have to look at those who have come before to understand that at the University of Oklahoma, mission statements are truly what dictate our decisions; they are not just empty words on a banner.

NOTE: Never allow "hangers" -- a single word on a line -- as in the previous paragraph.

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Use h1, h2 or h3 to utilize the heading options above. Make sure to add the closed tag (/h1, /h2 or /h3) after your heading or that formatting will be applied throughout the rest of the page.

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Feature Elements

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DX1 ropcaps provide a nice attention-grabbing element at the beginning of features and/or at the beginning of new segments within features. Please ensure the opening paragraph in which a dropcap is used is at least three lines long so the dropcap doesn't drop into the next paragraph.


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The pride in our program goes beyond the trophies and victories to the very things for which we stand. Throughout the department, OU's student-athletes, coaches and staff members are committed to our core values, a set of beliefs we use in making every decision.

Those values include respect, accountability for self and others, passion for comprehensive excellence, celebration of diversity and integrity in all our affairs.

Our commitment to these values allows us to view everything we do within the greater framework of our mission -- inspiring champions today and preparing leaders for tomorrow.

Like a mosaic, our combined commitment to the core values creates the picture of who we are as people and as Sooners. It helps us understand that we are a small part of the legacy of excellence that is University of Oklahoma Athletics.

At OU, we seek to learn lessons from history. These lessons help us to create a fairer society for the future.

While many people know the nickname Oklahoma Sooners is uniquely linked to the University of Oklahoma and has become synonymous with excellence, some aren't aware of the roots, which reach to our state's Indian Territory origins.

Originally the home of several tribal nations of the Southern Plains, Congress set aside Indian Territory in 1830 as part of its forcible relocation of numerous tribal nations from their ancestral homelands via the Trail of Tears. Following the U.S. Civil War, some tribal nations lost portions of their new land in Indian Territory due to renegotiated treaties, which became known as the Unassigned Lands.

Pioneers, known as Boomers, vigorously campaigned to settle the Unassigned Lands, which were later incorporated into Oklahoma Territory. Oklahoma Territory and Indian Territory became known as the Twin Territories.

Famously, Oklahoma Territory was opened for settlement through land claims races, or Land Runs, and in 1889, thousands made their way to the Twin Territories to participate in the first of these dramatic events. Each race began with a pistol shot, and those who jumped the gun were called Sooners. Later, Indian Territory was opened for non-native settlement, and in 1907 the Twin Territories were merged into one state ” Oklahoma ” which is the joining of two Choctaw words, "okla" and "homma," meaning "red people" or American Indian. Due to the enthusiasm of many pioneers and their descendants, "Sooner" came to denote energetic, "can-do" individuals.

The university embraces the complexity of our heritage. OU athletics teams were called either Rough Riders or Boomers for 10 years before the current Oklahoma Sooner nickname emerged in 1908.

Taken together, Oklahoma Sooners reflects our state's American Indian and pioneer heritage and, today, symbolizes a special university spirit that values resilience and perseverance as well as the inclusivity that unites all who are a part of the University of Oklahoma family.

The term "Sooner Magic" was born on a cold and windy afternoon in Lincoln, Neb., in 1976 when the fourth quarter found the Sooners trailing the Cornhuskers 17-7. With three minutes to play, and the lead down to four, hope for a comeback had all but vanished into the Nebraska clouds.

Oklahoma was stuck at the Husker 16-yard line when Woodie Shepard completed a 50-yard halfback pass to freshman end Steve Rhodes, whose catch was nothing short of miraculous. Two plays later, Rhodes ran a curl pattern and then pitched to halfback Elvis Peacock on the old hook-and-lateral. Peacock was finally knocked out of bounds at the Nebraska three.

Peacock scored the winning touchdown on next play with 30 seconds remaining, vaulting the Sooners into a three-way tie for the conference championship.

Further proof of the pixy dust that filled the air over Lincoln that day was the pregame prayer delivered in the Oklahoma locker room by defensive back and team captain Scott Hill at the behest of coach Barry Switzer:

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"Highlight great quotes or points of emphasis by using blockquotes."
-- Head Coach Anonymous

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"Please dear Lord don't let any injury or harm come to any player. And please, please, please, dear Lord, please don't let the best team win."

The youthful Sooners were outmanned and outgunned that day. But "Sooner Magic" never failed them.

Three years later, Nebraska was unbeaten and the Sooners had lost but one game to Texas when the teams met in Norman. Oklahoma led 10-7 with eight minutes to go, and were lining up for a chip shot field goal when Switzer sent the offense back onto the field. Quarterback J.C. Watts scored a touchdown and the gamble paid off. Nebraska marched 86 yards in the final minutes for a touchdown, but would fall short 17-14.

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Use a full-wide quote bar for even more emphasis or as a section break.

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A year later in 1980, Nebraska halfback Jarvis Redwine dashed 89 yards for an early touchdown, and the Cornhuskers led 10-0 after one quarter. With three minutes left in the game, Nebraska clung to a 17-14 lead, with the Sooners eighty yards from the goal.

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In the sixteen years that Barry Switzer coached the Sooners (1973-88), the Nebraska-Oklahoma game normally determined either the conference or the national championship or both. The teams played seventeen times during the Switzer era, the Sooners taking twelve. Oklahoma came from behind eight times in the fourth quarter to win.

NOTE: Make sure blockquotes and left sidebars are NOT used alongside right sidebars, as you will get funky line breaks and text wrapping. Also, if text wraps below a blockquote or sidebar, please make sure it is not just one line. Move elements up or down to achieve the optimal formatting.

Full-Wide Photo

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The above image needs to be at least 640 pixels wide. This text is using the "preformatted" selection from the dropdown in the MCE editor.

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Column Grids

These core values help us bring Sooner M.A.G.I.C. to everything we do:

Two-Column Grid

Including examples of both unordered (ul) and ordered (ol) lists (li). Grids stack on mobile.

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  • Masterful
  • Accountable
  • Gracious
  • Inclusive
  • Competitive
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  1. Masterful
  2. Accountable
  3. Gracious
  4. Inclusive
  5. Competitive
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Three-Column Grid

Please consider page width and amount of content within each column when using this layout. It may best to limit only to Multimedia pages and not standard Article pages.

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Four-Column Grid

Use only in Multimedia or Ultrawide Multimedia article pages.

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Column 1
Column 2
Column 3
Column 4

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By The Numbers Template

Use the following grid for "by the numbers" features. Simply copy X1 to X2 to add additional rows.

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OU is back at home Saturday against Iowa State at 1 p.m. CT. The Sooners will need the Lloyd Noble Center at full capacity against a tough Cyclone team. See you there! Boomer Sooner!

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Advanced Elements

Embedded videos, photo sliders and lightboxes are additional multimedia elements we have at our disposal. Please contact the Director of Digital Media for assistance with these features.

Video Embed

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Photo Slider

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Lightbox

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Alumni Game

Pace (standing, center) will forever be a part of the Oklahoma Baseball family (click to enlarge).

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Sooner Sports Properties, LLC, is the multimedia rights holder for athletics at the University of Oklahoma.
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