Charlie Taylor became the Assistant Athletics Director of Ticket Sales and Operations in the spring of 2015 following seven years as the Sooners’ Assistant Athletics Director of Marketing.
In his hew role, his responsibilities include directing the ticketing strategy, sales and operations for OU's 21 intercollegiate athletics teams, as well as its special events. Taylor has administrative oversight of OU’s Paciolan relationship, management of the OU-IMG/Learfield ticket sales team, the OU Athletics box office and the Sooner Rewards program.
Taylor is tasked with proactively increasing ticketing revenues for the department in the most effective and efficient manner while providing the best ticket experiences for Sooner fans.
In his role leading the Marketing Department, he managed all advertising, promotions and game entertainment elements of OU Athletics. Taylor also managed all advertising relationships during this time and launched the Sooner Rewards program. He initiated the department’s addition of the IMG/Learfield ticket sales team in 2012.
Taylor led in the creation of the Sooner Jr. F.A.N.S. grassroots community relations program, which now provides more than 4,300 hours of community service each year. He also managed OU’s annual sponsorship and game production of the AT&T Red River Showdown, as well as the OU Spirit program and historic Sooner Schooner.
Taylor arrived in Norman after a 10-year career in the Arena Football League. He was part of the AFL office staff from August 2004 until taking the job at OU. As director of partnership services, he was responsible for executing all national relationships and marketing for the AFL’s blue-chip partners in his final four years with the league.
He worked with AFL teams for five years and went to the league office in August 2004 from the Los Angeles Avengers. He served as the Avengers' director of marketing for three seasons. In that position, he oversaw all elements of marketing, promotions, brand development and advertising for the team.
During his tenure with the Avengers, tickets sales increased 75 percent and in-game attendance went from 51 percent to 85 percent.
He brought together the elements of business operations, ticket sales, sponsorships, public relations and game operations. Taylor also helped develop the Fury's brand communications, grass roots marketing initiatives and group ticket programming.
Taylor began with Palace & Sports Entertainment in 1998 in ticket sales. In that position, he worked with the NBA's Detroit Pistons, the WNBA's Detroit Shock and the International Hockey League's Detroit Vipers in addition to the Fury and a pair of music theaters.
Taylor earned a master's degree in sport administration in 1998 from the University of Tennessee where he worked as a graduate assistant with the Lady Vol athletics department.
Originally from Davenport, Iowa, Taylor graduated from the University of Iowa with a bachelor's degree in political science in 1996 and served as drum major of the Hawkeye Marching Band. He and his wife, Kristen, reside in Norman with their children, Addy, Chase and Natalie.