SoonerSports.com
 
Charlie Taylor

Assistant A.D.
Marketing
Iowa, '96
 
Athletics Administration
Charlie Taylor

Charlie Taylor joined the Sooner athletics staff in November 2008 after a 10-year career with the Arena Football League. His responsibilities at OU include directing the branding, marketing, advertising and entertainment efforts for OU's 21 intercollegiate athletics teams as well as administrative oversight of the Sooner spirit groups, the Sooner Kids Club and the Sooner Nation student attendance program.

He was part of the AFL league office staff from August 2004 until taking the job at OU. As director of partnership services for the league, he was responsible for executing all national relationships and marketing for the league's blue-chip partners with the league's 17 teams in his final four years at the league office.

He had been part of multi-year partnership renewals with a number of those blue-chip companies as well as securing a multi-year exclusive contract with Discover Card.

Taylor had worked with AFL teams for five years and went to the league office in August 2004 from the Los Angeles Avengers. He had served as the Avengers' director of marketing for three seasons. In that position, he oversaw all elements of marketing, promotions, brand development and advertising for the team.

 

In his tenure with the team, tickets sales increased 75 percent and in-game attendance went from 51 percent to 85 percent.

He also spent three years with the AFL's Detroit Fury and Palace Sports & Entertainment. In 2000, he served as business operations coordinator with the Fury and was an integral part in the launching of the team during its 2001 inaugural season.

He brought together the elements of business operations, ticket sales, sponsorships, public relations and game operations. Taylor also helped develop the Fury's brand communications, grass roots marketing initiatives and group ticket programming.

Taylor began with Palace & Sports Entertainment in 1998 in ticket sales. In that position, he worked with the NBA's Detroit Pistons, the WNBA's Detroit Shock and the International Hockey League's Detroit Vipers in addition to the Fury and a pair of music theaters.

Taylor earned a master's degree in sport administration in 1998 from the University of Tennessee where he worked as a graduate assistant with the Lady Vols' athletics department.

Originally from Davenport, Iowa, Taylor graduated from the University of Iowa with a bachelor's degree in political science in 1996 and served as drum major of the Hawkeye Marching Band. He and his wife, Kristen, reside in Norman with their daughter, Addy, and son, Chase. Taylor also serves as a board member for the Norman Convention and Visitors Bureau.