Marketing and Fan Experience

Athletics Communications
By Athletics Communications
University of Oklahoma
MAY 20, 2013
The OU Athletics Marketing and Fan Experience Department is focused on Sooner fans. The department coordinates all promotions, ticket sales, advertising campaigns, event operations and game management functions related to Oklahoma athletics.


The most visible functions of the marketing office are the numerous promotions and fan interaction programs implemented throughout each sport season. Sooner fans can view a complete list of promotion schedules online organized by sport.
The marketing office works as a liaison between sport administrators, media relations, the ticket office and Sooner Sports Properties to coordinate promotions and increase the appeal of OU Athletics.
Marketing also administers the Athletics Department's premier partner contracts and third-party partnerships for multimedia, sponsorships and sales, licensing and internet services, plus facilitation of contracts related to concessions, food services and merchandising.

Licensing & Spirit

The marketing office houses the OU Athletics Licensing Department. All applications for licensing and administration of official logos and marks are coordinated by the Licensing Department. Visit the licensing site here.
Finally, marketing coordinates the Sooner spirit functions including the OU cheerleaders, pom pon squad, Ruf/Neks, Sooner Schooner and mascots. View the OU spirit site for further information.



Sooner Sports Properties, LLC, is the multimedia rights holder for athletics at the University of Oklahoma.
Sooner Sports Properties is a joint venture of Learfield Communications, Tyler Media, LLC and Griffin Television.


Sooner Sports Powered by FOX Sports is a multi-platform network that provides distribution of 1,000+ hours of Sooner sports programming annually on a variety of FOX Sports outlets, including FOX Sports Oklahoma, FOX Sports Southwest, and FOX College Sports.
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