This new web platform enables us to engage fans better than ever before online. In addition to a completely redesigned approach to how we deliver content, each individual OU sport will have its own micro-site featuring the items most relevant to them, their student-athletes and fans.
One of the most dramatic and noticeable changes is the increased visual appeal of the site. This new design allows our digital media, communications and SoonerVision teams to tell the many amazing stories of OU and its student-athletes while maximizing the potential of all the multi-media assets at our disposal. The versatile framework developed in this redesign provides great flexibility, allowing our team to more readily spotlight the most prominent information for all fans and to similarly prioritize on a sport-by-sport basis.
Thanks to the unique partnership between OU Athletics and FOX Sports, SoonerSports.com is the first NeuLion partner to utilize adaptive HD video streaming, delivering the best quality based on users' internet speed, up to full HD. Video is now integrated directly into SoonerSports.com in a unified platform, and fans can still access the extensive video library of features, live events, archived games, and much more at the revamped SoonerSports.tv.
In addition, we've made it easier than ever for Sooner fans to engage with their favorite teams and student-athletes by rebranding our social media accounts. Connect with all of our teams and fellow OU fans on Facebook, Twitter and Instagram for behind-the-scenes access and community that can't be experienced anywhere else.
These are just a few of the areas that enjoy full functionality, while other upgrades are still under development and will be rolled out throughout the fall.
You'll also notice other subtle changes as we migrate over all of the great elements from our existing site to our new platform. We invite you to explore our wide array of video content and delve deeply into extended feature stories, along with regularly-scheduled content and all the latest news you've come to expect from SoonerSports.com.
We hope you enjoy the new and improved SoonerSports.com.