A long-time University of Oklahoma employee, Danny Davis began his career in August 1976 as a student equipment manager for the Sooner football team. He was promoted to his current position, assistant director of athletics, in November 2011.
Davis worked as a student manager for four years before joining the high school coaching ranks at Lamar Consolidated in Rosenburg, Texas. He coached football, basketball and track for two years before returning to OU to join the football staff as a graduate assistant in August 1982.
In April 1985, Davis was appointed as the department's full-time coordinator of trademark licensing. He remained in that position until September 1999 when he became the director of events and facilities and later director for event operations.
As the coordinator of trademark licensing, Davis took over an area that was generating less than $25,000 a year. In his first year, revenue increased nearly 500 percent and it continued to rise under his leadership.
He started an enforcement program to ensure that the University's registered trademarks were licensed and displayed properly. He implemented a process to execute and manage licensing agreements, artwork and product approvals as well as the collection of royalties. He worked with outside legal counsel to register trademarks and produce exhibits for trademark renewals. One of his first accomplishments was to sign a licensing agreement with Champion Products which the University had been trying to acquire for some time.
In his role with trademark licensing, he was instrumental in getting passed an anti-counterfeiting statue by the Oklahoma State Legislature. Davis testified before two committees of the Oklahoma State Senate as part of that process. He served on the Centennial Commission that planned the celebration of the University of Oklahoma's 100th anniversary. He also served as the Executive Director of the "O" Club from 1991 to 1994.
In 1999, newly hired Director of Athletics Joe Castiglione named Davis director of events and facilities for the department. In that position, Davis directed the operation of all home sporting events and postseason championship events held at OU.
Events that he has worked include the first and second rounds of the NCAA Men's Basketball tourney in Oklahoma City; the NCAA Women's College World Series, also in Oklahoma City; the first and second rounds of the NCAA Women's Basketball tournament; NCAA Gymnastics regionals and national championship; NCAA Softball regionals and super regionals; NCAA Baseball regional; NCAA outdoor track and field regionals and the Big 12 championships in softball, cross country, outdoor track and field, rowing women's gymnastics and wrestling.
Davis also runs and oversees non-OU sporting events that are held in OU facilities including the annual Norman High vs. Norman North football game, and high school playoffs. He also worked with the U2 concert held in Gaylord Family Oklahoma Memorial Stadium in the areas of setup and special facility needs.
He has been part of the team working with architects and contractors on a number of construction projects in the athletics department including five phases of Gaylord Family Oklahoma Memorial Stadium, Barry Switzer Center, Everest Training Center, McCasland Field House, John Jacobs Track, Mosier Indoor, Bud Wilkinson Football Team and Practice Facilities, Wadley Indoor Tennis Facility, John Crain Soccer Complex, Port Robertson Wrestling Facility and Sam Viersen Gymnastics Facility.
His contributions to the OU Athletics program have been recognized by different groups. Davis received the OU Women's Basketball Sooner Schooner Service Award in April 2003, and the department's Inspiring Champions Award in 2008.
A native of Irving Texas, Davis earned his bachelor of science degree in education in May 1980 and added a master's degree in sports administration in May 1987. He and his wife, Denise, an elementary school teacher in Norman, are the parents of Amanda and Natalie.