Athletics Communications
By Athletics Communications
University of Oklahoma
MAY 20, 2013


OU Licensing | Prospective Licensees | Campus Departments | Student Organizations | Current Licensees | Crafters | Photo/Video Licensing | Retailers | Fans | FAQs

We appreciate the support that our fans show for OU through their purchases and display of officially licensed OU merchandise. Each time you purchase a licensed product, a portion of your purchase helps support various academic and athletics programs that allow the university to continue to retain its national reputation and stature.
Because OU has such a national following, OU merchandise can be easily found at a wide variety of retailers, from fan shops to department stores. You may also shop 24/7 in the official OU Online Store, which offers more than 2,000 OU products that can be shipped anywhere around the world.

Look for the Label

Look for the LabelOfficially licensed collegiate products are products that are produced according to the proper OU licensing procedures. When purchasing OU merchandise for your store, look for the "Officially Licensed Collegiate Products" label and hologram, which ensures the items you are purchasing have been approved and that a portion of your purchase of officially licensed products also supports OU's academic and athletics programs.
Unlicensed or infringing merchandise can be identified in other ways:

  • The item is of poor quality.
  • The images and trademarks used in the product's design are distorted.
  • Trademarks are represented in a distasteful manner.

If you suspect that a product is unlicensed, please fill out the Unlicensed Product Reporting Form and your information will be forwarded to IMG Collegiate Licensing. Please note that you can remain anonymous.

Special Trademark Usage Requests

Oftentimes, OU will receive special requests from fans to have custom items produced for themselves that incorporate OU's trademarks. If you intend to use OU's trademarks for a one-time commercial purpose, please complete the One-Time Licensing Request Form. OU will respond to your request within one week.

Still have questions? Please visit our FAQ page.



Sooner Sports Properties, LLC, is the multimedia rights holder for athletics at the University of Oklahoma.
Sooner Sports Properties is a joint venture of Learfield Communications and Tyler Media, LLC.


Sooner Sports Powered by FOX Sports is a multi-platform network that provides distribution of 1,000+ hours of Sooner sports programming annually on a variety of FOX Sports outlets, including FOX Sports Oklahoma, FOX Sports Southwest, and FOX College Sports.