Athletics Communications
By Athletics Communications
University of Oklahoma
MAY 20, 2013


OU Licensing | Prospective Licensees | Campus Departments | Student Organizations | Current Licensees | Crafters | Photo/Video Licensing | Retailers | Fans | FAQs

OU prides itself on offering a wide variety of quality products to our fans. Retailers play a key role in helping us deliver those products to our fans.
If you own a store and would like to carry OU products you may do one of three things to find OU licensed product:

  • View the current list of approved companies posted under the Current Licensees tab at the top of this page.
  • Visit and select the desired product in the first drop down menu and OU in the second drop down menu (we are listed as Oklahoma, University of).
  • Call or email the OU Licensing Office at (405) 325-7008 or 

Look for the Label

Look for the Label Officially licensed collegiate products are products that are produced according to the proper OU licensing procedures. When purchasing OU merchandise for your store, look for the "Officially Licensed Collegiate Products" label and hologram, which ensures the items you are purchasing have been approved and that a portion of your purchase of officially licensed products also supports OU's academic and athletics programs.
Unlicensed or infringing merchandise can be identified in other ways:

  • The item is of poor quality.
  • The images and trademarks used in the product's design are distorted.
  • Trademarks are represented in a distasteful manner.

If you suspect that a product is unlicensed, please fill out the Unlicensed Product Reporting Form and your information will be forwarded to IMG Collegiate Licensing. Please note that you can remain anonymous.

Still have questions? Please visit our FAQ page.



Sooner Sports Properties, LLC, is the multimedia rights holder for athletics at the University of Oklahoma.
Sooner Sports Properties is a joint venture of Learfield Communications and Tyler Media, LLC.


Sooner Sports Powered by FOX Sports is a multi-platform network that provides distribution of 1,000+ hours of Sooner sports programming annually on a variety of FOX Sports outlets, including FOX Sports Oklahoma, FOX Sports Southwest, and FOX College Sports.