|Position:||Sr. Associate A.D. / External Operations|
|Alma Mater:||Southwestern College in Winfield, Kan.|
Kenny Mossman serves as senior associate athletics director for external operations. He provides administrative supervision for marketing, communications, licensing, SoonerVision, licensing, digital media and graphic design, and is the department's liaison with its multi-media rights partner, Learfield. He also has sport oversight for football and softball.
Mossman joined the OU staff in August of 2001 as director of communications. He has since been promoted three times and in his current role supervises six administrative unit leaders and a total of 36 full-time staff members.
The external areas have flourished during Mossman's tenure as lead administrator. The school's football sellout streak has reached 111 consecutive games, but the ticketing advancements are also pronounced in other areas. Mossman was among those who restructured the ticket operation and added an out-bound sales force that has yielded significant results for numerous Sooner teams. Those efforts have been supported by the development of a Community Relations unit that provides ticketing leads, fosters relationships with several civic organizations and manages a game day hospitality staff.
SoonerVision, roundly regarded as one of the top television and digital units nationally, has grown from three to 14 full-time employees and serves as the cornerstone in OU's unique third-tier agreement with FOX. That agreement, a revenue source of its own, also spurred a record-setting performance in multi-media rights. SoonerVision programs the second-largest video board in a college football stadium and has won three IDEA Awards for its big board production.
At the same time, the licensing and branding areas are showing growth. OU Athletics set a record in royalties in 2017, and continues to work closely with Nike and other partners in honing its images and retail offerings to remain vibrant and relevant in the marketplace.
The graphics design staff has been tripled in size and now handles all branding in OU facilities. The growth of the staff has resulted in significant savings for the department by pulling nearly all of the work in-house.
Mossman created the digital media office in the athletics department and its work has been cited numerous times. The statistics related to OU platforms rank among the nation's leaders and its creative coverage of national signing day in 2017 was ranked as the best in the nation by one outlet.
In his areas of sport oversight, Mossman has been the administrator for football through a period that witnessed three Big 12 championships, three bowl victories, including two Sugar Bowls, and an appearance in the College Football Playoff. Recently, he was among the administrative team that worked on the $160 million south end zone project. It introduced a new facility to house football along with the enclosure of the stadium bowl that added 22 suites, 66 loge boxes and 2,000 club seats.
With softball, he has worked with a program that has captured three national championships. He has also had oversight on several improvements to the current stadium and is leading completion of the masterplan for future construction.
During his first 10 years at OU as the head of the department's communications efforts, he and his staff promoted winners of 10 college football national player awards and 21 All-America citations. That run included two Heisman Trophy winners and a total of four finalists for the coveted award.
Mossman has appeared on television productions for men's and women's basketball, softball and baseball, and has served as a spot host for several coaches shows.
He came to Norman after serving 10 years as assistant athletics director Illinois State. He built ISU's radio network into the largest in its history and helped negotiate the most extensive television package at the school.
Prior to his time at ISU, Mossman served as director of sports information at Kansas State where he led communications efforts for football and men's basketball. During that time, he hosted department television shows and was color commentator on the school's basketball network from 1984-91.
Mossman began his career with a two-year stint as sports editor at the Pratt Tribune, where he won two Kansas Press Association awards.
Over the length of his career, several of Mossman's staff members have moved into administrative positions. Currently, four hold associate athletics director titles in college athletics, while others are in administrative positions that also include professional sports and network television.
A graduate of Southwestern College in his hometown of Winfield, Kan., Mossman lettered in basketball and was inducted into the school's Athletics Hall of Fame in 2005. He earned his bachelor's degree in 1981 and completed a master's degree in mass communications at Kansas State in 1989.
Mossman, a member of the Oklahoma FCA State Board of Directors, teaches two courses at OU, one in sports public relations and another in sports marketing and development. A published author, he wrote the Oklahoma Football Vault in 2008. He is a frequent public speaker on campus and across the state. Mossman and his wife, Amy, reside in Norman. Their children include Scott, Matt, Hannah and Andrew.