Fan Vote Selects "Sooner Magic" Design

Athletics Communications
By Athletics Communications
University of Oklahoma
APRIL 09, 2014

NORMAN, Okla. – Based the results of online fan voting, designs featuring the famous “Sooner Magic” slogan coined by Barry Switzer were the winners of the sixth annual contest to determine the 2014-15 “There’s Only One Oklahoma” hat and shirt now on sale at, the OU Bookstore and other OU retailers.  

The term “Sooner Magic” became part of Oklahoma parlance when Switzer referenced it as an explanation of seemingly improbable OU wins in the storied Oklahoma-Nebraska football series. “Sooner Magic” has since taken on broader significance to encompass OU heroics in other sports against any opponent over the decades.


This latest concept, featuring the Fiesta, Orange, Rose and Sugar Bowl hardware, pays tribute to the only team in college football to win all four BCS bowl games and claim a national championship, all feats accomplished during the tenure of current Oklahoma head coach, Bob Stoops. Two versions of hats, one in red and one in white, will be sold with the “Sooner Magic” slogan featured on both. For the initial release, there will be a short-sleeve tee, a long-sleeve tee and a hoodie, along with a women's tee and hat offered in both crimson and white.

Fans are encouraged to wear the shirt and hat produced by official OU licensees, Majestic Section 101 and Top of the World, throughout the year. Additional apparel and hats will be available later in the fall, including a kid's tee. 

The initial line of shirts and hats are being released today in anticipation the Big Boomer BBQ and OU Spring Football Game presented by U.S. Fleet Tracking on Saturday, April 12.

This is the sixth year of the “There’s Only One” program. Licensing revenue returned from the sale of these items will benefit Sooner Jr., the OU Athletics youth outreach initiative that encourages fitness fun, academics, nutrition and sportsmanship. 



Sooner Sports Properties, LLC, is the multimedia rights holder for athletics at the University of Oklahoma.
Sooner Sports Properties is a joint venture of Learfield Communications and Tyler Media, LLC.


Sooner Sports Powered by FOX Sports is a multi-platform network that provides distribution of 1,000+ hours of Sooner sports programming annually on a variety of FOX Sports outlets, including FOX Sports Oklahoma, FOX Sports Southwest, and FOX College Sports.