Sooner Sports TV Captures 5 ADDY Awards

Athletics Communications
By Athletics Communications
University of Oklahoma

NORMAN, Okla. -- Sooner Sports TV, in conjunction with VI Marketing and Branding recently received five ADDY awards at the 48th annual Oklahoma City American Advertising Awards. The awards came in recognition for the 2013 OU Football intro videos.

Under the category of “Audio/Visual: Sales Presentation,” “OU Pregame 1,” “OU Pregame 2,” “OU Pregame 3” and “OU Pregame 4” all grabbed gold ADDY awards, as decided by a panel of five judges.

Sooner Sports TV also received a gold ADDY for the music in the videos composed by Halo and Jabee entitled “Air Tight” in the category of “Elements of Advertising – Sound: Music Only.”

Intro 1 Intro 2 Intro 3 Intro 4

The ADDY Awards is the advertising industry's largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards are the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 District competitions. District winners are then forwarded to the third tier, the national ADDY Awards competition.