OU Licensing

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Founded in 1890, the University of Oklahoma is known and recognized throughout the United States and around the world. To maintain the University's respected reputation, it is critical that entities representing OU and its image do so consistently and with integrity.
View all University of Oklahoma trademarks
OU's Office of Trademark Licensing is an extension of OU's overall branding efforts and serves four primary purposes:

  • Promote OU through licensed products and other licensing arrangements.
  • Preserve OU's history by protecting historically significant and important trademarks.
  • Protect OU's image and reputation through trademark usage and ensure that the only entities using our trademarks for commercial purposes have the legal right to do so.
  • Profit from the sale of officially licensed merchandise and other licensing agreements, which funds various athletic and academic programs.

We appreciate your interest in OU's licensing program and invite you to browse our site to learn more.