Marketing and Fan Experience

Digital Team
By Digital Team
Oklahoma Athletics

The OU Athletics Marketing and Fan Experience Department is focused on Sooner fans. The department coordinates all promotions, ticket sales, advertising campaigns, event operations and game management functions related to Oklahoma Athletics.


The most visible functions of the marketing office are the numerous promotions and fan interaction programs implemented throughout each sport season.

The marketing office works as a liaison between sport administrators, media relations, the ticket office and Sooner Sports Properties to coordinate promotions and increase the appeal of OU Athletics.

Marketing also administers the Athletics Department's premier partner contracts and third-party partnerships for multimedia, sponsorships and sales, licensing and internet services, plus facilitation of contracts related to concessions, food services and merchandising.

Marketing Internships

Download the application here. If you have any questions, please contact Aaron Smoot.

Licensing & Spirit

The marketing office houses the OU Athletics Licensing Department. All applications for licensing and administration of official logos and marks are coordinated by the Licensing Department. Visit the licensing site here.

Finally, marketing coordinates the Sooner spirit functions including the OU cheerleaders, pom pon squad, Ruf/Neks, Sooner Schooner and mascots. View the OU spirit site for further information.